Your social marketing strategy can usually benefit from a social networking website like Twitter. For nearly all companies doing online social marketing, there will be a minimum of one Twitter account. Here is really a short glossary that you can make use for Twitter. It's very fast paced and making up ground and understanding the various terms and tendencies will take some time.
Following - Describing these terms will be easier done regarding Facebook functions since most people are much more familiar with that. Posts on your wall may be observed by your buddies and your friends wall may be observed by you. This will be the common partnership of a Facebook friendship. With Twitter, whenever you follow someone, you see their posts but they are able to only see your posts if they choose to follow you. Following people will not instantly grow your network.
Hashtag (#) - This is placed before a word in your tweet to denote a keyword. Hashtags may be events, trends or groups for starters. Samples of that can be, #royalwedding and #sandiegofire, #followfriday or #myfavoritehorrorfilmis and #battlestargallactica or #solotraveler, respectively.
Mention or reply (@) - A reply or a direct message, though still publicly exhibited, can be sent with the insertion of this message in the tweet. This kind of message will immediately catch the attention of the addressee to take a look at your tweet. However, in the event you require to communicate something in private, a direct message is better since a mention or reply is publicly seen on Twitter.
Block - Unfollowing and blocking are two very separate issues. It's very easy to unsubscribe or unfollow people with the use of this Twitter feature. Nevertheless, direct messages can still be sent to members who unfollow you. There will probably be a direct impact on your social marketing strategy.
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