Remember when people used to learn about things like upcoming events, the latest trends, and cool new products pretty much exclusively from magazines, newspapers, and TV shows? These publications and broadcasts are where brands used to get all their earned media. But with the advent of digital marketing and social media, earned media has evolved - and departments other than public relations, like marketing and customer support, now share a chunk of the responsibility. To make sure you're caught up on this "Web 2.0" version of an old-school term, let's dive into what earned media means today and how you can use it in your marketing. What Is Earned Media? Earned media is any publicity you haven't paid for that's owned and created by a third party. Earned media is now that customer tweet about "the best brunch EVER!" at a particular restaurant that got several retweets and favorites. It's also that horrible Yelp review. And it's that technology blogger's "Top 10 Apps of The Year" roundup that was viewed and shared by thousands. And it's still traditional media sources like magazines and newspapers, although those audiences have been steadily declining. What earned media isn't : Publicity you pay for or own. When a company pays a publication to write a glowing article about them, for example, that's not an example of paying for earned media - that's just paid media. And when you write a blog post for your company blog about your latest product release, that's not earned media - that's owned media. The distinctions are fairly clear between these camps, but they're important for any marketer to know. What Differentiates Earned Media From Paid and Owned Media? You may have heard of earned media as compared with paid media and owned media. Here's the difference between the three. Paid media refers to the advertising your company pays for. This includes paid social media (like Facebook ads and promoted tweets), paid influencers, pay-per-click (PPC), retargeting, affiliates, and native advertising. The lines between earned and paid media can blur at times. Take viral videos, for example. A video doesn't just go viral by accident - most of the time, there is a lot of careful planning involved to kick start the video's exposure with paid media, and at some point the paid media stops once earned media picks up. Owned media means the channels your brand controls, such as your website, mobile site, blog, email, and social channels. Lines often get blurred between earned and owned media as well. A blog post you write about original industry research, for example, could get picked up by other bloggers and media outlets. So while earned media isn't always a direct result of owned media, owned media can help you get more attention from third parties. The key to understanding the difference between the three is this: Unlike paid and owned media, earned media isn't controlled by brands, which makes it less biased and more trusted.

If you’re having problems with media playback on your Windows 7 PC using Windows Media Player, or even using other applications like Media Monkey, you might need to reinstall Windows Media Player. But how? Reader Ted wrote in with this tip, which solved his problem of playing ripped music files in either Windows Media Player or Media Monkey. Step 1: Uninstall Windows Media Player Open up Control Panel and type “windows features” into the search box, and then click on Turn Windows features on or off. Go down to Media Features –> Windows Media Player Step 2: Reboot That is all. Step 3: Turn Windows Media Player Back On

For ecommerce merchants, Bing Product Ads are a good way to increase online orders, with 510 Million Total Retail searches per month and 31 Million Retail searchers not reached on Google. Seamlessly use your Google Feed for Bing Shopping Ads As an added bonus, Bing has made it nearly seamless to integrate Product Ads using your current Google Shopping Campaign to share inventory and ad information. Google advertisers can: * Import AdWords campaigns directly into Bing campaign * Import Google Shopping feed Once you have your Bing account set up, migrating your Google Shopping Campaign and inventory information for Bing Product Ads requires almost no extra set up. To use your Google Shopping product information and campaign structure on Bing Product Ads, all you need to do is set up a feed ( Bing catalog) within the Bing login and from there you can upload your Google feed directly into Bing. Bing will detect your inventory information from Google and map it into their system. This means all your titles, links, and even AdWords_labels will be imported to Bing Shopping from Google, allowing you to build your campaigns via brands, product_types, etc. within the Bing login in essentially the same way you would within the Google AdWords login. Best Practices for Migrating Your Google Feed to Bing Our good friends at Bing sent us this as a few things to look out for: 1. Not All Fields Transfer to Bing “Our feed has a sub-set of the fields Google requires. This means that if they use their Google feed, we will accept it, but the fields we don’t have in Bing we will essentially ignore those. For example, Google feed has “additional image” as a field. We don’t have that- so if they import it over, we will ignore this. That being said, advertisers should be aware of the field we do NOT have, so they are not surprised if those do not carry over.” 2. Use the Merchant Category Product Type Catalog Attribute “I strongly encourage regardless of feed that advertisers have MERCHANT CATEGORY (PRODUCT TYPE) filled in. Merchant Category is how advertisers organize and classify their products. For example, if you are Nordstroms you might have a Merchant Category like: Home Furnishings> Bed & Bath> Towels). 3 Include Bing Category “Bing Cateogry is the taxonomy we use to help classify and match offers. The second option, is if they do not have time to fill in Bing Category (or already done this for Google) the secondary option is to leave their Google Product Category in that feed when they import- this will help classify offers (see if we can match them) on the back-end to our Bing Category.” 4.

Donovan in 1990 identified the role of mass media as informing or educating people about the ill effects of various unhealthy practices. Reminding people of the ill effects of which they are already aware and maintaining the salience of this knowledge. Increasing people’s motivations to adopt various healthy lifestyle practices, biosecurity measures either directly or indirectly by sensitizing or predisposing individuals to other contributory influences. Providing self-help information on how to get help or how to help oneself. Media can create new shared convictions with respect to topics with which the public has had little experience. Media can also change existing norms and due to which convert people from one form of behavior to another. Now reporter from Aj tak channel from India reporting from Kathmandu are creating a false information and creating propaganda forgetting minimum ethics of journalism Mass media are the channel through which large numbers of people are addressed. More often than not the target group makes little or no effort to receive a massage. There are two major communication media channels in health and disease outbreak related program. These are interpersonal and mass media. Mass media strategies are also said to be more intrusive as programs are imposed as a whole package to the entire population/community rather than being developed because of individual need. Mass media include print and electronic media such as newspaper, radio, television, film, and video. Dissemination of massages is from a single source and reaches a large number of people and places. Various formats that are appropriate for different target audiences and massages are offered by different type of media. These format include documentaries, news, spot/plug, drama, talk shows, short feature, educational program, forum, jingle, posters, leaflets, brochures, newsletter.

Why does the installation freeze or give me an error message? Windows users: Make sure that you are attempting the installation from an administrator account on the computer. Windows Vista and Windows 7 customers, verify that your User Account Control has been enabled and then try the installation again. For directions on turning on the User Account Control, click here. Solution 1: Empty the contents of the TEMP folder. Whenever tasks are completed or a program closes, files are stored in the TEMP folder. If many files have accumulated in the folder, you may receive errors that prevent the installation from completing. To delete the files in the TEMP folder: 1. Open the TEMP folder inside the Windows folder on the C: drive. 2. From the Edit menu, choose Select All. 3. From the File menu, choose Delete. 4. When asked if you are sure you want to delete these items, click Yes. 5. Once these steps are complete, close any open windows and restart the computer. Once the computer has restarted, try the installation again. Note: If you receive an error that a file or folder can not be deleted because it is in use, skip the file and continue deleting the rest of the contents. Once you are finished clearing the rest of the contents, restart Windows and try these steps again before you open any other programs. Solution 2: Free some hard disk space. Your computer needs around 200 MB free hard disk space before you can install RealTimes or RealPlayer. Please ensure that you have enough space to install the player. You can make some space by emptying the Recycle bin on your computer desktop and deleting redundant files. Solution 3: Close background programs. Running many programs at once uses up your computer's resources; running fewer programs improves the performance of the programs you are actually using. There are obvious programs you can close, but you might need to close programs that run automatically in the background. See Close the programs running in the background in Windows for details. Note: When installing the application, you can restart Windows in Safe Mode and try the installation again. For information on restarting in Safe Mode, consult your Windows help files.

Welcome to the Mass Media Communitcations Department The term “mass media communications” may not sound very exciting, but it is among the most dynamic and fastest growing fields of study in the world. Mass media communications are the variety of ways used to communicate with very large audiences such as the population of a city or entire country. Mass media communications include books, magazines, newspapers, radio, television, film, and now the Internet. So if you’re interested in exploring a career in publishing, journalism, broadcasting, film, advertising, public relations, media art, or the new Internet media, check out the new Mass Media Communications Program. Program Offerings The Department of Mass Media Communications offers degree programs in the following study areas. Mass Media Communications Associate of Arts degree in: About Mass Media Communications The new Mass Media Communications Program and Associate of art degree are part of Luna’s ongoing efforts to create the curricula, education, and training programs that will equip students for the new jobs and career opportunities of the 21rst century. The main mission of the Program is to provide quality education and training that will enable students to obtain entry level employment related to mass media communications and/or to pursue continued education regarding the various forms, and methods of mass media communication in institutions of higher education. A secondary and complementary mission of the Program is to use its expertise to assist in the development of the area and its citizens by increasing the ability to identify, transmit, analyze, and create or enhance mass media communication services and products that will encourage economic growth and improve the quality of life. Mass media communication is an important component of almost every business and industry, and new career and job opportunities in mass media communications are being developed nearly every day. So if you’re interested in learning more about the new mass media or in exploring a career in publishing, journalism, broadcasting, film, advertising, public relations, media art, or the Internet media, check out the new Mass Media Communications Program. Program Resources For more information, please contact: Name: Phone: Email:

By These days, it's difficult for a company to thrive without a website. And selecting the right Web hosting service is a vital part of building a Web presence. Yahoo Small Business (starting at $3.74 per month) lets you quickly build a basic website, but its sometimes-confusing interface and lack of dedicated and VPS hosting may drive you toward a more feature-packed service such as Arvixe or Dreamhost, the PCMag Editors' Choice winners for Web hosts. I tested Yahoo Small Business's Advanced Web hosting (a plan that supports WordPress—the Basic plan does not!) and e-commerce packages, and I spent a total of $29.94. Shared Web Hosting Packages Yahoo Small Business, like Arvixe and Dreamhost, charges a monthly fee for its hosting services, but it reduces the price if you commit to a multi-month or annual package. The Basic shared hosting package (starting at $5.99 per month and dropping to as low as $3.49 per month with a five-year commitment) includes a free domain, 100GB of disk space, 100GB of monthly data transfers, 10 website pages, and the Yahoo Site Tools website building software. The Advanced plan (starting at $9.99 per month, and going for as little as $5.99 per month with a five-year commitment) builds upon the Basic package by adding 500GB of disk space, 1000GB of bandwidth per month, unlimited website pages, third-party site-building tools, WordPress support, secure FTP, password protection, and shared Secure Sockets Layer (SSL) security. The Premier hosting option (starting at $14.99 per month and dropping to as low as $8.99 per month with a five-year commitment) adds private domain registration and unlimited disk space and bandwidth. No Dedicated or VPS Web Hosting Unfortunately, Yahoo Small Business doesn't offer virtual private server (VPS) or dedicated Web hosting packages. If you'd like to build a website on a dedciated server, you'll need an alternative Web host such as HostGator, the PCMag Editors' Choice for dedicated hosting services. HostGator offers decent prices, solid specs, and operating system flexibility (you can opt for either Linux or Windows hosting). Yahoo Small Business has a 30-day money-back guarantee, but Arvixe one-ups it with an impressive 60-day money-back guarantee. Read Yahoo Small Business's terms of service for full details. Setting Up a Web Site As soon as you finish signing up for a hosting plan, you click Get Started to build a website. Doing so takes you to the Web Hosting Control Panel section. Click Create & Update to launch the free Yahoo Site Solution drag-and-drop site-building tool.

Associated Press Our industry prides itself on attention to detail – scrutinizing even the little things that matter. And, while we’re ooh’ing and aah’ing, we’re missing the details that really matter: the billions of small moments that happen every day that are revolutionizing the way consumers behave and choose and live and, with it, the way we need to reach them. Let’s say you have guests coming over any minute and you want to whip up a quick bowl of guacamole. Do you go to a bookshelf and look for a recipe somewhere in the stacks? Do you call your mom on the phone (she makes a mean guac, I am sure!)? Or, do you pull out your phone, hit a few buttons, and quickly pull up a how-to video? Well, assuming you do the latter, you’re far from alone. Our research has found that 91% of smartphone users would do the same thing–look up information on their smartphone while right in the middle of a task. Getting guac tips from your phone may seem like a very small moment, but add all these small moments together and you’ve got a major shift, with profound implications for people who are trying to reach that harried cook and the billions more like her. Our research has uncovered a fundamental change in the way people consume media: the old days of predictable, periodic media sessions have been replaced by numerous short bursts of digital activity throughout the day. The old model was a four-course meal in the same restaurant. Today’s is a series of constant bite sized snacks all over town. Some of these hundreds of moments per day are when people are checking the time, texting with a spouse, or catching up with friends on social media. Seeing your friends’ photos, or messaging your partner to pick up milk on the way home from work may be very common moments, but they may not be when consumers are actually most receptive to brands’ messages. But then there are those moments that really matter—the I want-to-know moments, I want-to-go moments, I want-to-do moments, and I want-to-buy moments. They matter to consumers and they matter to brands. These moments, or “micro-moments, ” are when we act on a need—to learn something, do something, discover something, watch something or buy something. They are intent-rich moments where decisions are being made and preferences being shaped. We see them constantly, across billions of monthly searches, billions of hours of videos watched every month, billions of interactions with various sites and apps. These aren’t just people inattentively tapping things into their phone; they rather are the new battleground for hearts, minds and, with them, the dollars their attention brings along.

Martin Sorrell Credit: Dario Pignatelli, Bloomberg WPP will buy up to one-fifth of internet audience measurement specialist ComScore, as part of a strategic global alliance between ComScore and Kantar, WPP's own research and data division. The two companies will combine their products, data assets, technology, research and relationships everywhere except the U.S. market. Eric Salama, CEO of Kantar, said in a statement, "By partnering with ComScore and combining our respective strengths, we will integrate data and expertise to give our clients a new standard in measuring audiences and campaigns across multiple platforms. This continues our strategy of combining survey, panel and census data and putting digital at the heart of all we do." Under the agreement, WPP will purchase up to 15% of ComScore's shares. And ComScore will issue 4.45% in new shares in exchange for the benefits of the strategic alliance and to acquire some unspecified European audience measurement assets owned by Kantar. WPP will end up owning between 15% and 19.9% of ComScore, WPP said in a statement outlining the deal. ComScore said it will remain independent. Serge Matta, the company's CEO, said in a statement, "This long-term, strategic alliance will simplify the deployment of global measurement capabilities and accelerate the creation of new services for the industry." ComScore announced its 2014 results today, showing fourth-quarter revenues of $90.1 million, up 18% from the same period last year. Bob Wootton, director of media and advertising at the U.K.'s Incorporated Society of British Advertisers, commented on the deal on behalf of advertisers. He said in a statement: "This is a very smart move for both parties, marrying complementary skills at scale. As well as being a leading global research company, ComScore is also a leader in the provision of tools which will enable advertisers to determine the value of their online spends, while Kantar is part of WPP, which has significant interesting in online media trading." Mr. Wootton cautioned that WPP's equity stake means ComScore needs to give clients "firm reassurance that it will retain its operating integrity and independence… as the large majority of its revenues come from non-WPP companies… We are encouraged by the fact that WPP will not be represented on [Kantar's] board of directors."

The term is used frequently, but there are differences of opinion about its precise definition. A medium is a means by which one communicates a message, the vehicle carrying the message. Thus, if you take the term 'media art' literally, all art is media art. After all, each artwork must have a vehicle, such as a piece of paper, a block of marble, or a video tape. Even if you have an idea, and wish to see that as an artwork, you must communicate that to your audience in one manner or another, before that audience can recognize it as an art work. Thus this literal definition is not very useful. The term media art is however also used to indicate a certain group of art works. In general, the term media art is understood to apply to all forms of time-related art works which are created by recording sound or visual images. A time-related art work is a work that changes and 'moves', in contrast to older art forms that are static, which stand still, such as paintings, photographs and most sculptures. Time-related art works include works in the fields of sound, video and computer art, both installations and internet projects, and single channel works. Single channel works are video works that are shown by projection, or on a monitor screen Because media art includes so many different art works, we will here explore only one part of it more deeply: video art. History of video art Since 1965 video has had a place in the realm of visual art, and over that time has developed into one of the most used forms of art. After the successful introduction of video equipment for consumers in the United States in the 1960s, Europe followed somewhat later, and artists began to experiment with the new medium. The Netherlands played a pioneering role in this, particularly with setting up facilities and workplaces for this new art form, with internationally known institutions such as the Lijnbaan Center, Jan van Eijk Academy, Monte Video and De Appel. Partly because of the open climate of its liberal society, many young artists were drawn to The Netherlands, to establish themselves here as artists, and many became involved in video. They were a stimulus for setting up video workplaces. The video circuit that arose in this way consisted of a distinctive hybrid of local and international tendencies. Precisely the period from the beginning of the 1970s to the mid-1980s proved to be a turbulent time in which the new medium steadily became more mature. Artists discovered the creative potential of the medium, experimented with its documentary authority, but had to defend their choice of the new medium against an art world that did not yet appear to have adjusted to this new form of art. The exhibition 'The Luminous Image (Stedelijk Museum, Amsterdam, 1984) was a turning point. In the production process the slow integration of new, simpler and less inexpensive montage techniques marked a major change in video art, which freed up the way for its assimilation into the art world. From the 1990s video art was manifestly an accepted fact in the visual arts.