IT LOOKS a lot as new media should, with hip click-bait headlines that are ready to be tweeted on microblogs. One headline on the website of a new online publication in Shanghai, the Paper, is about an “evil” former general, defrocked for corruption—“so wicked he looked loyal, so fake he looked real”. Another headline says that three women have withdrawn an accusation that a teacher raped them during the Cultural Revolution. There is also a story about an internet company being called “mean” for attacking the founder of a Chinese dating app ahead of the app firm’s initial public offering.
This is not the standard packaging of Communist Party propaganda. The party is still getting its message across, but in the style of America’s Huffington Post, a news and opinion site. The Paper aims to be accessible to a generation of Chinese that uses smartphones and social media. The Shanghai Observer, another new-media publication that is part of the same state-owned group as the Paper, made a splash in October by publishing a story about a day in the life of President Xi Jinping—even though it gave little away (he is “at work both day and night”, readers were told). Even the People’s Daily, which is the party’s main mouthpiece and is renowned for the turgidity of its print edition, now publishes news on WeChat, a hugely popular messaging service used on smartphones, about the doings of “Uncle Xi” and his wife Peng Liyuan, or “Aunt Peng”.halo hair extensions highlights on brown hair jay z hair jcpenney hair salon magenta hair manic panic hair dye natural hair salon near me oils for hair growth tea tree oil for hair thin hair shoulder length hairstyles wavy hair 80's hair baby's hair styles bad hair bangs hair black and red hair black hair with highlights blonde hair ideas brown hair balayage curly hair fade curly hair men curly hair salon near me dark blonde hair dark red hair dye golden brown hair gray hair hair ariana grande hair breakage hair color remover hair comb hair dye for dark hair hair mask hair pieces for women hair products hair spray hair steamer hair transplant cost hair wax haircut for thin hair to look thicker haircuts for curly hair how to bleach hair how to make your hair grow faster pastel pink hair red and black hair red hair anime girl slicked back hair surfer hair waves hair wedding hair african hair braiding best nose hair trimmer billie eilish new hair black hair anime girl blonde hair with highlights brown hair with blonde highlights choppy medium layered hair crimped hair curly hair salon fall hair colors free roblox hair ginger hair dye greasy hair green hair dye grey hair hair cuttery hair cutting scissors hair extensions near me hair trimmer haircuts for long hair men highlights blonde hair kinky hair
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