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Gossip website Holy Moly, now owned by the makers of Big Brother, has closed after 13 years.

The brainchild of Jamie East, Holy Moly launched in 2002 as a competitor to Popbitch, tapping into a seemingly endless appetite for celebrity gossip.

Its owner, Endemol Shine Group, said on Tuesday that the site was no longer financially sustainable.

“Over a decade after the launch of Holy Moly, the articles being published this week will sadly be the last, ” it said in a statement.

“Everyone involved is incredibly proud of the site but also accepts that the digital publishing world is a very different place from the one Holy Moly started out in 13 years ago and unfortunately it just isn’t financially sustainable anymore.

“HM is signing off with a brilliant retrospective and it’s great to see it go out with a bang.”

It is understood that one of the site’s three full-time staff has already found a new job and Endemol Shine will look for new roles for the other two members of staff.

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