Bing, Yahoo

yahoo-bing1-fade-1920Bing Ads has released new data showing the weekly trending of Yahoo search ad click volume that’s served through Bing Ads. The numbers go back to the beginning of May when the newly renegotiated search deal between Microsoft and Yahoo took effect.

“Despite what you may have heard, Bing Ads continues today to deliver ad clicks against 99% of Yahoo PC traffic and nearly 90% of Mobile/Tablet traffic. As a result, Yahoo click volume served through Bing Ads remains stable, averaging 99% of Yahoo’s April baseline across all devices in the U.S. The 1% movement is normal and expected.”

yahoo click volume coming through bing adsUnder the old deal, Bing Ads delivered all desktop search ads on Yahoo properties. Mobile was left up for grabs. Yahoo began making inroads into delivering it’s own mobile ads through Yahoo Gemini last year. Under the new terms of the deal, Yahoo can serve up to 49 percent of desktop search traffic ads from its own Gemini system or another partner (like Google).

Each company is also now handling its own ad sales, whereas in the past Yahoo handled high-spend accounts for both companies. Advertisers getting different messages from different sales team would appear to be the motivation for releasing this data.

The following chart, released Thursday, represents volume of click share across all devices:

For now it appears things are status quo. As Yahoo ramps up its own search ad delivery efforts, we should see these numbers start dipping, but to what extent and how rapidly the shift in traffic mix will happen remains to be seen. In Q4 of last year, RKG Merkle reported seeing Yahoo Gemini account for a greater share of Bing and Yahoo mobile traffic among its clients, but other than that little outside data has been published on click share to date.

Be a part of the world’s largest search marketing conference, Search Engine Land's . The robust covers the latest tactics in paid search, SEO, mobile, analytics and more. and save $300, or come as a team and save 10%-20%.

See also:
  • Quartz granite countertop installation.
  • Cabinet refacing refinishing. Cabinet refinishing cincinnati
Interesting facts
  • Microsoft adCenter (formerly MSN adCenter), is the division of the Microsoft Network (MSN) responsible for MSN's advertising services. Microsoft adCenter provides pay per click advertisements. This is a service aimed at people who want to advertise a product. Microsoft also has a (still in beta) service for webmasters who want to monetize on...
You might also like
Google/Yahoo/Bing: Website registrieren (indizieren) lassen
Google/Yahoo/Bing: Website registrieren (indizieren) lassen
Google Co-Founder Sergey Brin on Bing and Yahoo
Google Co-Founder Sergey Brin on Bing and Yahoo
iPhone 5 Anleitung #08: Suche einrichten - Google, Bing, Yahoo
iPhone 5 Anleitung #08: Suche einrichten - Google, Bing, Yahoo
Eve's Temptation Cherish Art 100%Hand Painted Oil Paintings Gift Hot Sale Blue Sea Shore 5 Panels Wood Inside Framed Hanging Wall Decoration
Home (Eve's Temptation)
  • Size:10x16Inchx2,8x20Inchx2,8x24Inchx1 (25x40CMx2,20x50CMx2,20x60CMx1)
  • Gallery wrapped and stretched with wooden frame on the back. Ready to hang. Edges are painted. A perfect wall decoration for living room, bedroom, office, hotel...
  • Hand-painted high quality canvas oil painting painted by professional artists with years of oil painting experiences. A great gift idea for your relatives and friends.
  • Actual painting may be slightly different from the product image due to the different brand of monitors,Please refer to the colors shown in the photo. Materials/Milieu:...
  • Why Hesitating? Just Choose to decorate your house to be much more warming during every day! Once you choose Cherish Art oil paitings, we will send you the official...
bing+yahoo+aol+google= perfect example
bing+yahoo+aol+google= perfect example
Yahoo Bing
Yahoo Bing
Getting indexed in Bing & Yahoo - Search Engine
Getting indexed in Bing & Yahoo - Search Engine ...
Related Posts