The Vin Scully takeover also allowed Yankees fans and other baseball fans to see Scully’s commentary and engage with a Twitter account they would not otherwise follow.
In the basketball world, @NBATV invited the stars of Hardwood Classics games — a series that replays some of the greatest games from the history of the NBA — to take over @NBATV to live-tweet their memorable performances, thus adding a new twist to an old game. Hall of Fame point guard Isiah Thomas (@iamisiahthomas) live-tweeted a broadcast of game six of the 1988 NBA Finals, when he scored 43 points despite an injured ankle. A few weeks later, when @NBATV aired a replay of the 2013 triple-overtime playoff matchup between the Bulls and Nets, the network once again handed its Twitter handle over to a player to live-tweet — this time to Nate Robinson (@Nate_Robinson), whose 34 points led the Bulls to the unlikely victory.
Choosing a hashtag
Using a common hashtag is an important way to organize a conversation and make it more visible. This is equally significant for account takeovers, when the content might not be that far from the ordinary, but the person sending the Tweets is noteworthy. As such, a short, snappy hashtag that includes the name of the person taking over the account helps drive people to that takeover.
For @Dodgers, all of Scully’s Tweets were signed off with the hashtag #VinScully, not only reminding fans who was doing the tweeting but also allowing them to click on his name to read his previous Tweets and fans’ reactions.
The @NBATV takeovers’ hashtags were not fancy either. For Thomas’ takeover, the hashtag #IsiahLive was used; for Robinsons’, @NBATV employed #NateLive. Nearly 8, 000 Tweets went out with one of those two hashtags.
Promoting the takeover
Once you’ve decided to have someone take over your Twitter account, you have to make sure people know it is happening to follow along on Twitter. Tweeting from the main account to promote the event in the days and hours leading up to it are a must. Getting the celebrity to tweet about it from his or her account is also a good call.
Ask your partners to promote the event — whether it be the league the team is in or the network broadcasting the game — and have them promote the takeover (and tweet during it too), such as @MLB tweeting about Scully’s takeover of @Dodgers. Be sure they include the event hashtag in their Tweet.how london looks like how long project baseline results how much technology is used daily whose business are you in how many design principles are there why development is important for a country how management is an intangible force how much technology is too much for a child whose business number is this who manufactures genesis cars why teaching middle school is the best how much entrepreneurs earn in india how product managers work with designers how many solutions does this system have who management of pph whose forest solution why solutions must be standardized whose immune system is stronger how long do entrepreneurs work what development did you find how to roadmap a product who solution for covid 19 teaching where it matters how much solution in little green machine how much develop film what london station goes to york where to business name registration what design style is studio mcgee what development did you find how much design logo when company comes the feelies how workers comp settlement is calculated how much engineering courses why business analyst how much company in share market why london is better than new york why startups fail book where is aiken product from how project iphone to tv why project managers are important why entrepreneurs fail why solutions are so important for us where to set up an llc where is the source located what design can do where to set up home office when company asks for references who management of diarrhea where manufacturing plant where to watch science fell in love where's device management on iphone how many development cards in catan per turn who pays workers compensation where is izzy from startup when design takes flight when technology started when product backlog is created how much science do we know when management ignores your concerns why solutions class 4 who system of government how to roadmap an essay where business logic in mvc pattern when up start where is the roadmap dealership in greenville roblox when workers identified with the interests of capitalists how much business analyst make how much company worth which management ports are available roadmap meaning how much equipment to mine bitcoin which business is best for beginners who's a scientist the de whose solution is y c 2 c x what manufacturer makes genesis how much startup pay how project baselines are established how solutions are formed what solution kills ants why device left astralis which business should i start how many manager does bts have where company number who system design where is origins product from who technology transfer pdf where the technology came from when london was capital of america dance where solutions where did workers go where to solve math problems where device link is used how many product managers at google how much start up costs can be expensed how often do you use acapella device startup where is izzy's mom how many teaching positions are open in texas where to buy clothes from manufacturer how often is continuously how much equipment has lost to date what device is this mac address when entrepreneurs face a significant what project is stitch when entrepreneurs fail they tend to where to find solutions manuals for textbooks how many business days in a year where is gretchen from project runway why manager is important in an organization which solution is hypotonic how entrepreneur is helpful in creating jobs what tech jobs are in demand when design and access statement required how to launch startup how often should disinfectant solutions be changed where to find system ip address why solutions are important why equipment is important in business what teaching means to me
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