Kantar

As the data investment management arm of WPP, Kantar is one of the world's largest insight, information and consultancy groups. Kantar, whose services are employed by over half of the Fortune 500, has built a tremendous set of assets that are complementary to those that we’ve built at comScore and offers its clients insight at every point of the consumer cycle.

Allow me to explain a bit more about our rationale behind forging this alliance.

Over the past twelve months we’ve seen an acceleration in the transformation of the video and television audience as consumers access TV and video across multiple devices, shift their viewing patterns to fit their own schedule, and increasingly do so in ways that challenge the traditional broadcast and cable television model.

Consequently, enormous opportunities are emerging for media companies and marketers who can crack the cross-media code. This global opportunity would be undermined by inadequate measurement that fails to account for all video viewing with sufficient accuracy, a concern that has been frequently voiced by industry players around the world. The solution to this complex problem requires technological innovation, deep measurement expertise, and individual country knowledge. We believe that the alliance between comScore and Kantar delivers all of this and more. By combining Kantar’s global experience in TV and media measurement with comScore’s existing and new measurement technologies, we will deliver a truly global solution that addresses the requirements of the entire media industry.

Strategic Alliance with a Global Footprint
Our immediate focus is on combining our assets and expertise to jointly deliver cross-media audience and campaign measurement in markets outside the United States, leveraging a consistent methodology around the world.

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