Super Business Pages

Your “About Me” page; let’s talk about it. This is perhaps one of the single most important pages on your website, and surprisingly it is also probably the most neglected and poorly presented page on most websites. How does yours stack up?

As a photographer competing in this crowded marketplace you are your brand. Who you are as a human being is a direct reflection on the art and vision you create. Potential clients don’t just look to your portfolio to get a sense of what you do. They look to your persona and they see the kind of message you are putting out to the world. The “About Me” page on your website is the first point of contact most potential clients will have with your persona.

Sure, you need a good portfolio, but that little blurb about yourself is what will put your work into context for potential clients. They want to know about your working style, your beliefs, and what you look for. Why? Because they want to know that it aligns with who they are as a brand.

Start With The Basics

This is where most about me pages start, and sadly, it is also where most stop. Naturally you want to cover the basic information such as your name, where you are located, and the kind of work you specialize in. You may find this surprising, but I have seen pages that don’t even give this information, so please make sure it is in there.

Peel The Layers

I’m not talking about pedantic details like what your favorite color is or your impressive stamp collection. Sometimes folks will toss in these tangents in an attempt to come across as more human, but ultimately they are just tangents, and lose reader interest.

What I am talking about here is to peel the layers of your basic information, and go deeper. If you are a fashion photographer for example, what EXACTLY do you do as a fashion photographer? Don’t just tell me you shoot fashion. I don’t know what that means. Can you shoot product fashion? Do you do advertorial work? Do you have experience in full blown commercial composites?

Be specific about WHAT you shoot and the kind of clients you hope to serve.

Keep Going

You may have told me that you shoot fashion, and what specific genres of fashion you specialize in, but don't stop there! You still need to build context for your work. In essence, what is the message you want your work to portray? What kind of emotions do you want your work to evoke? Putting this into writing is important because it allows you to guide the viewer through your portfolio as you intend.