Other advertising mediums:

Advertising mediums

Q: Where can I get reliable response rate statistics for different advertising media?

A: I'm wagering you'd like to calculate your own, personal answer to the age-old question: "If I spend this much money on advertising, what can I expect to see as a result?"

A few years ago, a team from the Wharton School of Business at the University of Pennsylvania in Philadelphia set out to establish the definitive answer to that very question. Pepsi, Frito-Lay, Colgate-Palmolive and a host of other big companies collectively invested more than a million dollars so that Wharton might track the return-on-investment experienced by several dozen small businesses as a result of advertising. These businesses were scientifically monitored and measured for seven long years. The final report filled more than 2, 500 pages. Only three conclusions were reached:

1. There is no direct correlation between dollars invested and results gained. In other words, how much you spend and what you can expect to see in return are not directly linked by any kind of mathematical equation.

2. Results are inextricably linked to the message. Two advertisers invest the same amount of money reaching the same target audience. One succeeds brilliantly and buys the mansion on the hilltop. The other fails miserably, receiving no response whatsoever. The difference between these two was in the message of their ads.

Interesting facts
  • Advertising Operations, or "Ad Ops" as it is commonly referred, is a growing segment in the marketplace for advertising professionals. Today, the segment is primarily focused on online advertising operations vs traditional advertising mediums. Generally it refers to the flow of business operations behind the scenes or post-sale. It can...
You might also like
Salon Marketing 101 - Advertising Mediums & Print
Salon Marketing 101 - Advertising Mediums & Print ...
Why Facebook is a Great Advertising Medium
Why Facebook is a Great Advertising Medium
Different Types magazines offered as advertising mediums
Different Types magazines offered as advertising mediums
Growth Kickstarter: Simple Google Advertising for Small and Medium-Sized Businesses Using the 80/20 Rule (Small Business Online Marketing Series Book 1)
Allen Bradley Vintage Advertising Postcard: Bulletin 1500 Medium Voltage Starter Advertising
Entertainment Memorabilia (Allen Bradley)
  • Categories: Advertising
  • Type: Chrome
  • Size: 3.5 x 5.5 (9 x 14 cm)
  • Publisher: Allen Bradley
Unique Vintage LETHAL THREAT/PUMP GIRL Junior V-Neck T-Shirt White Medium
  • Professionally printed
  • Mens
  • Medium
N1298 Large Multi-color Masonic signs, vinyl stickers Tattoos,Graphics Vinyl Decals Tattoos,vinyl stickers (Medium (55 cm. (21.7 inch)/35 cm. (13.7 inch)))
Home (Vacom Advertising)
  • Hight quality 3M vinyl.
  • This sticker is multi-color sticker with white background.
  • We can add, remove or change text.
  • Easy to install, easy to remove
Domire Domire Waterproof Nylon Travel Shoe Bags Medium (Blue)
Home Improvement (Domire)
  • Provides durable,lasting storage with high quality Water Repellent Material: Nylon.
  • Perfect for Travel use, you can store clean or dirty shoes with these bags.
  • Also great for keeping your favorite shoes from getting dusty in the closet!
  • Size:27*34*5CM
  • Color:blue
Related Posts