Mass Media Degree

Program Offered:

Bachelor of Arts in Mass Media/ Media Studies provides students with theoretically-focused and application-based frameworks to understand media, media technology, and its influence upon domestic and global culture and society. Students will study theoretically grounded approaches to a variety of media, becoming sensitive to the ways power affects media creation, distribution, representation, access, and change. Students will explore and contribute to a lively and stimulating socially conscious intellectual environment - one that allows every student to expand the scope of his or her cultural and educational experience. The program is broad-based, focusing on studies of a wide range of traditional, alternative, historical, contemporary, and emerging media within their cultural, social, historical, economic, global, and political contexts. The goal of the degree program is to help students become theoretically-informed navigators and critical consumers of media texts, skills useful for citizens of a dynamically mediated world.

The program requirements for a degree in Mass Media/Media Studies include core courses, which form the foundation of study, and electives to allow the student to develop their interests according to their intellectual and career goals. As all course work is aligned with the three cornerstones of the degree - Theory and Application, Social and Cultural Impacts, Media History and Trends - the core program provides a theoretical and methodological foundation for critically analyzing and engaging with media in a variety of situations.

Student Learning Outcomes

Mass Media PSLOS:

Graduates of the Mass Media Program will be able to:

1. Analyze a media topic, form, or theme from a variety of perspectives or levels of analysis.

2. Identify media as a mode of creating, sustaining, and reflecting individuals, cultures, communities, and organizations.