Media ads

The Complete Guide To Building Your Blog Audience

Chapter Six

In the first chapter we talked about ways you can use paid social media to build your social communities and followings. In this chapter we’re going to share key strategies you can use to grow your traffic by marketing your blog posts through paid social media.

Paid is an option many don’t consider when it comes to marketing blog posts. We discussed this in the chapter about paid search and it’s true for paid social. There are some good opportunities if you really want to grow your blog with targeted traffic.

In the following sections were going to share one specific strategy you can use with each of the following social media advertising programs to promote your blog posts.

There are more ways to do it, but these are some of the most effective.

Let’s get into it.

Facebook

As we’ve been saying, Facebook is the most popular social network so we start much of our efforts here. And that goes for paid social blog marketing as well. Here is the strategy to use for your blog with paid Facebook advertising.

Step 1 Creating Sponsored Stories

We talked about the normal Facebook ads for getting followers. These can work to promote your blog posts, but Sponsored Stories offers a bigger opportunity to get traffic to your blog and interest in your brand.

• Step 2 Go to the Ads Create Tool

• Step 3 Choose the Advertising Objective — Clicks to Website

• Step 4 Select the image that is used in your blog post.
  Custom illustrations work best

Step 5 Enter your blog’s title into the Sponsored Story create tool

Remember, this is the most important part of your blog marketing. The title needs to be incredibly catchy and click-worthy.

We’ve shared a few examples in the previous chapters, but here are a few action words that entice clicks:

• Surprising
• Unexpected
• Shocking
• Kill
• Destroy

Use more verbs than nouns. Don’t give away all the information in the title. Numbers are excellent for titles. People love lists and stats.