Online Media

• Eight O'Clock Updates A Classic Promotional Offer With Social Media

Eight O'Clock Coffee recently updated a classic promotional offer - bonus packs - by employing a sweepstakes supported by social media, along with digital advertising and in-store promotion. Read the whole story

• YouTube Gaming Takes On Amazon Twitch

Google will take on Amazon Twitch with a live streaming gaming site of its own. YouTube Gaming launches this summer in the United States and the United Kingdom. It's being built specifically for gamers with advanced search and high-speed streaming features. Read the whole story

• Yahoo Creates SVP Role Focusing On Consumer Marketing

Yahoo has created a new role to focus on consumer marketing, appointing Debra Berman to senior vice president. In her new role, it's all about the consumer experience, which she knows well. Berman comes to Yahoo from JCPenney, where she served as CMO focusing on the revival of the customer base and the brand's health during the company's critical turnaround. Read the whole story

• WPP's Smollan Group, Advantage Sales & Marketing Form Global Retail Partnership

Under the terms of the partnership, Advantage will make an investment in Smollan, and the two companies will cooperate to provide global services with Advantage taking primary responsibility for execution within North America, and Smollan taking primary responsibility for execution within Africa, the Middle East, South America, Australia, and East and South Asia. The two companies will offer a unified solution across Europe through a newly formed joint venture called Advantage Smollan. Read the whole story

• Facebook Revamps Rift, Teams With Microsoft

Preparing to fundamentally change the way people experience media, commerce, and communication, Facebook's Oculus VR unit just unveiled a completely redesigned Rift headset, and - to make sure its content is highly compelling - a close partnership with Microsoft. Read the whole story

• Lloyd&Co Leverages Kendall Jenner's Fan Base For Estee Lauder

The beauty brand's in-house creative team and its agency Lloyd & Co are launching the first integrated campaign for its year-old Modern Muse Le Rouge fragrance under the headline: "Be Daring, Be an Inspiration." The campaign features up-and-coming model and social media star Kendall Jenner (of the Kardashians) exuding confidence and glamour as she appears in street-like photos taken in Los Angeles. Read the whole story

• TVB Taps Auto Vet Sturm From AOL

Steve Sturm, a long-time automotive category sales and marketing expert, has joined the TVB in a new role, serving as executive advisor-automotive in its National Business Development division. Sturm has more than 30 years of experience in automotive sales, business development and marketing. He joins from AOL, where he was Automotive Category Development Officer. Read the whole story