Digital environments are rapidly evolving to include mobile native ads – 60% of publishers now offer them, and 44% of our own display ad impressions are native. Why is this format growing so quickly? Because it engages consumers and performs for advertisers.
Yahoo native ads, when combined with mobile search, lift top-of-mind brand awareness up to 279%. Compared to traditional display, native ads lift brand-related searches up to 3.6x, and site view-through up to 3.9x.
Taking advantage of this engaging ad format is easy. Advertisers provide one set of creative assets, and Yahoo automatically assembles multiple native ad executions that are served across consumers’ desktops, tablets and smartphones. Native ads appear in content streams, Yahoo digital magazines, popular apps like Yahoo Sports, Yahoo Finance and Yahoo Mail, as well as across the web on sites from CBS Interactive, Hearst and more. Boost branding and performance results with the impact and engagement of Yahoo native ads.
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