Mass Media includes
Donovan in 1990 identified the role of mass media as informing or educating people about the ill effects of various unhealthy practices. Reminding people of the ill effects of which they are already aware and maintaining the salience of this knowledge. Increasing people’s motivations to adopt various healthy lifestyle practices, biosecurity measures either directly or indirectly by sensitizing or predisposing individuals to other contributory influences. Providing self-help information on how to get help or how to help oneself. Media can create new shared convictions with respect to topics with which the public has had little experience. Media can also change existing norms and due to which convert people from one form of behavior to another. Now reporter from Aj tak channel from India reporting from Kathmandu are creating a false information and creating propaganda forgetting minimum ethics of journalism
Mass media are the channel through which large numbers of people are addressed. More often than not the target group makes little or no effort to receive a massage. There are two major communication media channels in health and disease outbreak related program. These are interpersonal and mass media. Mass media strategies are also said to be more intrusive as programs are imposed as a whole package to the entire population/community rather than being developed because of individual need. Mass media include print and electronic media such as newspaper, radio, television, film, and video. Dissemination of massages is from a single source and reaches a large number of people and places. Various formats that are appropriate for different target audiences and massages are offered by different type of media. These format include documentaries, news, spot/plug, drama, talk shows, short feature, educational program, forum, jingle, posters, leaflets, brochures, newsletter.
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