UK Media

Philosophy

The primary purpose of the University of Kentucky Athletics Media Relations Office is to serve as liaison between UKAA's administration, coaches and student-athletes and the local, state and national media.

Goal

To facilitate the requests of UK officials and athletes as well as print and electronic media in order to ensure the best possible media coverage of UK varsity sports. The department provides a wide range of other services (such as the internet) to meet the ever-growing needs of media covering collegiate sports, as well as to assist other information-seeking organizations and individuals. In addition, the department serves as the chief public relations branch of UK athletics, keeping image a top priority in its dealings with media, fans and others wishing to learn more about UK athletics and its people.

Specific responsibilities include, but are not limited to:

1. Arranging and overseeing all media interviews
2. Arranging and monitoring press conferences and teleconferences
3. Handling credential requests for games/matches
4. Coordination of gameday on-site operations
5. Producing informational and promotional publications

Historical and current files

Goal: To keep organized, thorough files on all UK varsity sports for use by media and others.

Current season files are kept on each athlete and coach in the Media Relations Office, then added to the "dead" (historical) file room after the players and coaches end their UK careers. Files contain photos, media guides, releases, results and other pertinent information. The formulation of electronic computer files that will store press releases, stats, etc., will be implemented in the near future.

Publications

Goal: All publications, posters and schedule cards are produced in a timely, top-quality manner and distributed to media.

Media guides are provided for all UK varsity sports. The size and number of each publication is determined by the history (records, tradition, etc...) and the media demand for that particular sport. Posters and schedule cards may also be produced for varsity sports that are considered spectator sports.

Special Events

Goal: Administration and media coordination for numerous special events.

A few examples: Plan and implement media and other services for NCAA and SEC events hosted by UK; Assist in production of football "Kickoff" and various awards banquets; Assist in production of basketball Midnight Madness; Assist with Football Fan Picture Day; Assist in honoring past football and basketball teams and individuals; Coordinate Senior Days; Coordinate end-of-seasons awards and jersey retirement; Provide official statistics crew/scorer and other staff for SEC Tournament and NCAA Tournament games in Rupp Arena.

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