What Is Mass Media Law?

What is mass media?

We invented televisions so marketers would have a way to run TV ads. We have magazines so marketers can run magazine ads.

Make no mistake: mass media exists because it permits mass marketers to do their job.

Mass production, the ability to make things cheaply, in volume, demanded that we invent mass marketing-it was the only way to sell what was being made in the quantity it was produced.

The internet, though, was not invented so marketers could run internet ads.

And, at the same time, mass production is being replaced by micro production, by the short run, by customization, by the long tail.

Just in time, mass media is going away too.

Mass marketers don't like this and they often don't even see it. They're struggling to turn Snapchat and Twitter and other sites into substitutes for TV, but it's not working, because it's an astonishing waste of attention.

The Ed Sullivan Show existed to sell Jello to everyone. Today, there's no everyone, and certainly no media channel that can sell everyone, cheap, to the folks who market Jello.

This is an ongoing challenge for mass marketers, and the opportunity of a generation for everyone else.

For fifty years, TV and TV-thinking was the shortcut. Make average stuff for average people (by definition = mass) and promote to every stranger within reach. It worked.

But mass is fading, fading faster than our desire to be mass marketers is fading. The shortcut doesn't work every time now, and the expectation that success is the same as popularity is still with us.

Fifty years ago, producers and marketers got smart. They saw the miracle of mass marketing and they adopted it as their own. They amped up mass production and bet on the masses.

The smart creators today are seeing the shift and doing precisely the opposite:

Produce for a micro market.

Market to a micro market.

When someone wants to know how big you can make (your audience, your market share, your volume), it might be worth pointing out that it's better to be important, to be in sync, to be the one that's hard to be replaced. And the only way to be important is to be relevant, focused and specific.

How to measure shoulders? What does ttyl mean? What is the meaning of seep? How to make my fuck machine react by the sound of tips? How to do photorealism with oil pastel tips? How to cook fresh corn on the cob? What is the spiritual meaning of a june bug? What is the meaning of japji sahib path? What does resilience mean? How to get rid of a wet cough? Tricks to retain what you read? How to draw a magicians playing cardsthat they use in tricks? What kind of skates are best for tricks? How to slow cook beef tips in oven? Whose woods these are meaning? Tips for when milk comes in? What is the meaning of the prefix meta? How to set tips on onlyfans? How long do gel nail tips last? How do you solve a problem like maria meaning? What is the meaning of quartz? How have you been holding up meaning? What are the 10 most common interview questions and answers? Why is reverse cowgirl illegal in alabama joke meaning? What are warrants? What is sling tv? Xxx diy how to tie nipples tips and tricks? How to get gas? how to use facebook pixel helper on chrome Tumblr how to appear androgynous tips? How to journal? How to download from github? What is a good gpa? What tricks might i qualify for taxes? What is meaning of prominent? Say when meme meaning? How does lennart green do his tricks? What is mercury retrograde spiritual meaning? What is a ba degree? how to cook hamburger helper without milk How to find the greatest common factor? What is white privilege? In what order are the bourne movies? What is linus tech tips religion? What is the meaning of blighted ovum? How to buy tips at scottrade? What is hiv? What time does the dallas cowboy game start? What is the meaning of odds in betting? How to make candied yams from can? How to merge videos on iphone? What does spwm mean in text? What is the meaning of axle? Survival tips how many do you know? process by which t helper with cd4 arm differentiate into effector and memory cells What does gauge mean? how to make stroganoff hamburger helper better What does reposado mean? How to increase uber tips? What does triangle with exclamation point mean? How to drink more water tips? What does fly larvae look like? What time does the bowling alley close? What does h.e.r mean? What is property tax meaning? What does wig mean? what is dhcp helper address? How to play the lottery? What does nye mean? What is the meaning behind a butterfly tattoo? How to open a zip file? What is the meaning of provision? How to refill juul pods? why is santa's little helper skinny How to divide tips by hours? How to invest in the metaverse? What are the multiples of 15? What does it mean to have daddy issues? What does polarity mean? How to file a restraining order? We all eat lies when our hearts are hungry meaning? What does tpo stand for? What does net mean? how to add savefrom.net helper to google chrome What does dosser mean? How to flush alcohol out of your system? how to make cheesy macaroni hamburger helper What does percocet look like? What is a linear function? What does spiteful mean? What does queefing mean? How to make safety tips to uber? what is a molecule called that is both nonprotein helper of an enzyme How long to steam carrots? What does ingenious mean? What does who stand for? What is the meaning of unicellular and multicellular? How to capture your cat tips? What is the meaning of the china flag? as a seasonal helper do i call in when im sick ups What does a tips pay today as income? How to start investing in stocks? What are btus? Which is the meaning of the root -cap- in words such as captivate and captive? How to turn on bluetooth on windows 10? How long to boil for tender beef tips? How to store cash tips? How to make google home stop giving tips? What is spiritual awakening meaning? How to stop coughing attacks? What does incentive mean? How to get a cps case dismissed? What does gmt stand for? What is the meaning of convection microwave oven? What time does yellowstone come on tonight 2021? What luteal phase mean? Tricks to see what the price is to buy movies from redbox? What are exact numbers? What does awl mean in text? How long to bake asparagus? How to do smoking tricks? Tips on how to pass the real estate exam? What is the meaning of gosh? How to fast for a day? What does it mean when your dog poops blood? How to win elections tips? How to make a wreath? how to install a spa cover helper What penis looks lije without camera tricks? What are some seo tips for private schools? How much is it to rent out a movie theater? What is egfr in blood test? How to download fortnite? What does console mean? What does working capital mean? How much does a waitress make on average per hour not including tips? What does ginger look like? What does juvenile mean? What does emery mean? What is the true meaning of love? What does unlined bra mean? How to put new tips on heels? What does discontent mean? What is head of household? How to increase internet speed? What does effect mean? how do i remove pc helper 360 How to go down on a woman? Why do people buy multiple doodle tricks? What is the meaning of weal? What is penicillin used for? What is tricks and treats? What are buzzards? How to make snow cone syrup? How to meditate 30 tips and tricks? How to tips and tricks for best audio quality in commercial environments? Why do i look up men style tips if i'm a girl? What does poa stand for? Tips how to target consumer in facebook? Tips on how to win more on online slots? How to fry catfish? Tips on how to get good at reselling? How to make card tricks better? What the tips of your hair will look like from diferen angels with 3 color dyes? How to turn off carplay? Tips and tricks when starting out with my 80cc motor? How to get rid of hiccups in newborns? What is ul listed meaning? What juggling tricks would be expert? how to be an overwatch helper What is a mutation? How to remove nail extension tips? How to bleed brakes by yourself? What does pmo stand for? What is the meaning of in app purchase? What does ssj mean? How to find p value? What does anthrax look like? What are pms symptoms? How to get business credit? Who burns for the perfection of paper meaning? How to roast garlic in the oven? how to put up crown molding without a helper How to live stream? What does components mean? What is sapiosexual mean? What does minato's kunai say? What style does fernando say has best tips my cafe? How to pill a cat? What does angel number 1212 mean? How to tell if youre tips certified colorado? Where do i located the tips and tricks page in a cookbook? How to talk to short people meme? What is a cvt transmission? How to apply gel nails tips? What are tan tips on box wood bushes? What is the meaning of dp in twitter? What is the meaning of rainbow colours? What is the meaning of the song viva la vida? How to train your dragon dragon names? How to cook rib tips in a crock pot? How to partition a hard drive? What does hex mean? How long do you autoclave pipette tips? What does sum mean in math? What does boondocking mean? Which airpod pro tips to use? What does ep mean in music? why is my custom conversion not firing in pixel helper How to find car i sold for free tricks reddit? How to clean flat screen tv? Tips. on how to make a good homemade male solo video? What is the barometric pressure today? Why are black people so amazed by magic tricks? How to charge iphone 12? What does evolve mean? What is the meaning of the movie groundhog day? how do you use helper keys to make a screenshot in lightshot What does op mean in chat? How to put on silicone ear tips reddit? How to remove tape in extensions? What is place tips on facebook setting? What is the meaning of middle finger raised? What does descale mean on my keurig? what is reason security engine helper How to do the tricks in fifa 17? What tree has seven tips on its leaves? How to pair xfinity remote to tv? What does attn stand for? How to conjugate verbs in spanish? How to frame a wall? How many tricks to teach a dog at a time? What are the new ozark episodes? What does fd mean? how many points is cooked hamburger helper on weight watchers? What is reposh meaning poshmark? where is the download helper folder What is the meaning of sourcing? Why is my pothos leaf tips turning brown? What does un mean? What is the meaning of tacit? How many hat tricks did bobby orr have? How to go down on a girl? How to refinance student loans? What season does elena turn into a vampire? What is the symbolic meaning of blood? What is the meaning behind pumped up kicks? Spider man ps4 how to do ait tricks? How to cure gerd permanently? How to use pancakeswap? Obduction tips for when you're stuck? How to remove black mold? What does db mean? What are the symptoms of sibo? How to solve log equations? How to cook rice in instant pot? How to make a sunny side up egg? How to win milkbottle throw state fair games tricks? What are bug types weak against? What does residential mean? What are the proverbs in the bible? A man who carries a cat by the tail meaning? how often are ups driver helper paid How to get rid of micehousehold tips to get rid of mice? How long to breastfeed? how to unpack a game from wii u usb helper reddit How to get trt?
Interesting facts
  • Having thought about the Metaweb/Freebase concept for a while (glad to see some people smarter than I am implemented it :)), I was always concerned with the definitions of data ownership. In particular, I'm coming at it from the perspective of "I want all data to be free". And I'm assuming the Creative Commons license works for that from the...

You might also like
AGORA-(MASS-MEDIA) fragmento
AGORA-(MASS-MEDIA) fragmento
Anonymous message to the romanian mass-media - What is
Anonymous message to the romanian mass-media - What is ...
Target UKRAINE : What Mass Media is not telling you
Target UKRAINE : What Mass Media is not telling you
Media Today - What is Mass Communication?
Media Today - What is Mass Communication?
what is mass media doing with us?
what is mass media doing with us?
Related Posts